Richmond Optometry is owned and operated by Dr. Jason Yu, BSc, OD, an optometrist with a laundry list of certifications and degrees who graduated with Dean’s Honours. During his studies, he worked hard to promote collaboration between optometrists and other health professionals in order to improve the efficiency and accessibility of eye care in the community. Upon licensure, Dr. Yu joined optometry and ophthalmology practices in the Greater Toronto Area and has a special interest in ocular diseases, pre- and post-operative care, contact lenses, and pediatric eye care.
But what impressed me the most was his vision, his vision of his brand experience. Topping off an incredible resume and an abundantly obvious passion for his craft, Dr. Yu has created a unique brand experience that spans print, web and film. I lucked out on discovering Richmond Optometry as it’s situated only a few blocks away from my home. The strong branding caught my eye as I drove past and I headed into to Dr. Yu’s shortly thereafter. Followers of my Twitter feed and Instagram most likely remember when I was weighing out my decision between two Oliver Peoples frames; Dr. Yu was helpful enough to take those snaps on my iPhone. Coincidentally, his shop is outfitted with a solid collection of Apple computers as well- I must admit those little touches make the experience. I often wonder why anyone would trust sub-par technology in your health care experience?
A must see (pun intended), are the adverts in the ’Extras’ section of the Richmond Optometry site. Dr. Yu commissioned a handful of clever 30-second spots that are will have you rubbing your eyes and laughing out loud. The thoughtful execution of all of the visual elements, the brand's tone of voice and the superb customer service and retail experience has set the bar for key expectations of what health care can and should be.