While shooting for an upcoming project I found myself on location at Billy Bishop Airport, a quaint downtown outpost nestled into the Toronto lakeshore that houses Porter Airlines, and found it hard not to note the fantastic design work that has come to define the Porter experience. As a devoted admirer of the work of Tyler Brule, I recalled the name Ken Leung, the founding Art Director of Monocle magazine and former creative at Winkreative whom worked on the launch of the Porter identity. His work has been a topic of discussion many times amongst my peers but I noticed that none of them had much back ground knowledge on the talent behind may of the brands we love. With that I thought I would share my perspective of the talented Mr. Ken Leung.
Leung’s sensibilities speak to me; with evident influence from all the great modernist graphic designer and typographers. He says his approach to his work is “to make things as usable, simple and beautiful as possible”. Looking at his portfolio some of my favourite work is that where he has created as a complete brand. Creating a seamless connection between brand identity, print, online presence, store front retail experiences and merchandise. Most impressive is when he has defined a visual language and then appropriately exploited the opportunity to birth a retail environment that serves as the living, breathing counterpart to the print and web pieces. Well considered and deftly executed, his vision is something that I admire.
Working with discerning international clients, Leung’s skill sets span across art direction, corporate identity, editorial, naming and packaging. His philosophy is to create beauty and functionality in all of our projects by applying a considered, well-crafted and lasting approach. Please take a moment a cruise through the elegant work of Mr. Leung.