Designed by you. Made by Nike. This past week I was invited to be one of the first to experience NIKEiD in Canada with an exclusive sneak peak and one-on-one design session with an NIKEiD specialist at their new NIKEiD studio at “The Loft”. Once inside you are taken to the loft space where you are encouraged to unleash your creativity and discover Nike's most personal service as it launches in Canada. Wonderfully merchandised illuminated displays highlight the history and heritage of the brand and offer notes of inspiration. Textile swatches and paint chips provide context to the myriad of tactile options you can pursue as a Nike product expert logs you in with an NIKE+ account to begin the customization process. The appointments are booked by 30-minute time slots so for those moments you are alone with your thoughts. However, with limitless possibilities in front of you, the challenge is to focus in on one distinct theme and narrative for your design. I look forward to sharing the final product with you when it arrives in 4-6 weeks. Here's part 003 of 003 detailing my personal NIKEiD Experience. Thank you to the good people @Nike for the incredible experience. Log on now to Nike.com/Toronto for a list all of their services, and where Torontonians can register for their own NIKEiD session starting on November 9th, 2015.