This past week I was invited to be one of the first to experience NIKEiD in Canada with an exclusive sneak peak and one-on-one design session with an NIKEiD specialist at their new NIKEiD studio at “The Loft”. The space located at 548 Richmond Street and plays host and hub to the brands successful Nike Training Club and Nike Running Club. The aesthetic is a beautiful blend of industrial finishes, minimal modernist decor, alongside cinder block walls that are juxtaposed with warm blonde wood floors. Hits of twinkle dot the space with chrome and high-gloss white lacquer product displays, as well as a well-curated collection of branded mementos, coffee table books and site-specific art installations that carry the DNA of the brand with them as well as evoke the spirit of the city. Check bellow for clip 002 and stay tuned for clip 003 of my personal NIKEiD Experience.