Carmelo Anthony today introduced his latest signature shoe with Jordan Brand; the Jordan Melo M11. Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.
With 12 standout NBA seasons under his belt, and 11 models of his signature shoe, Melo is also the Jordan Brand’s most tenured signature athlete. Throughout these years the Jordan Brand design team has worked closely with Melo to create signature models that echo the evolution of his personality and playing style. Melo's insight for this years model was to bring forth a more sophisticated look that is well suited to a clean color palette, but that could use hues and patterns to tell vivid stories. Each colour iteration touches on narrative and themes drawn from Melo's life; from his beginnings in Red Hook, to the concrete courts of the city that never sleeps, with each colourway representing an authentic touchstone of Melo's past, present and future.